OUR TEAM Nicevend group

Dan Lieberman

Head of Product Innovation

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Together with an “Out of the box” thinking and over 20 years of experience in manufacturing technologies, from traditional craftsmanship to cutting edge Technologies, Dan knows how to bring his innovative ideas, together with the team, to the finish line.

Dan joined Nicevend in 2009, and held number of key roles such as production manager, senior R&D member, and as the Manufacturing process literature writer. 

Dan holds B.Des in Industrial Design from Bezalel Academy of Art & Design, and two technology diplomas from the Ministry of Labor of Israel.​

Orel Serfaty

 Production manager

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Orel was part of the team that developed the current version of the quinzee machine and now manages the engineering, quality control, testing and production processes.

Orel holds a BSc in Mechanical Engineering from Ben-Gurion University.

Yona Tzurdecker


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Yona joined Nicevend in 2013 As Acting Operations Manager, Yona is responsible for the processes designed to leverage and enhance the Company's overall operational efficiency.

Prior to joining Nicevend. Yona served as the technical and operational manager at Pauza, Israel's largest OCS company.

Roy Tamir

Director of U.S Operation and Technical Support

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Roy directs Nicevend’s U.S operational activities, including logistics, training and technical support.


Has 18 years of experience in introducing new products and technologies to the U.S market.

Roy holds a BA in History as well as an MBA from the Ben -Gurion University in Beer Sheva, Israel 

Udi Klier


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Udi Co-founded Nicevend in 2007.

With over 15 years of experience in the food tech and food service industries, Udi acts as Nicevend's CEO since its establishment .

Apart from Udi's role at Nicevend, he acts as the EIN of The Kitchen ( Strauss group food tech hub) and a business mentor at the EIT (European Institute of innovation and Technology).

In 1997, Udi founded and acted as the CEO of Normat coffee solutions, an Israeli coffee services and vending company which was successfully sold to a Multi-National mineral water company in 2006

Udi holds a B.A in Business Administration and marketing from the Interdisciplinary center, Israel.

Jonathan Berger


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Jonathan studied mathematics and physics in the Hebrew University in Jerusalem, qualified as a chartered accountant in London and has an MBA from Herriot Watt in Edinburgh.  


He has worked as an investment banker and as a CFO in a variety of technology and startup companies - both public and VC backed.

Jonathan holds a BSc, ACA, MBA

Yossi Eitach

 GM of El Viento

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Yossi joined Nicevend in 2011 as the company's first marketing and sales manager.


Since 2015, Yossi acts as the Israeli sales and marketing manager and GM of El Viento, Nicevend's vending machines operational subsidiary

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U.S office:

6030 Hollywood Blvd.

Suite 240, Hollywood FL 33024

Tel: + 972.9.771.7200

Fax: 954-239-9697

Israel Office

3 HaMechonai st, Hod HaSharon,

Israel 4527712

Tel: +972.9.771.7200 



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